Lives Way More Interesting Than Yours
The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled far more than us.
Based on this simple but powerful insight, we created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.
Recognition
. ADC*E: Gold (Magazine and Trade Advertising)
. D&AD: 1x Graphite (Silver) pencil (Press Advertising Campaigns)
. Cannes Lions: 1x Silver (Print - Craft Copywriting); 1x Bronze (Print - Campaign); 2x Shortlist (Outdoor)
. The One Show: 1x Bronze pencil (Print & Outdoor - Craft/Writing) + 1x Merit (Print & Outdoor - Campaign)
. Clio: 1x Bronze (Print Technique - Copywriting); 1x Shortlist (Print Campaign)
. Eurobest: 2x Bronze (Outdoor + Print & Outdoor Craft - Copywriting); 2x Shortlist (Print & Publishing)
. Epica: 1x Bronze (Copywriting & Storytelling)
. ADC Germany: 1x Silver (OOH Craft - Copywriting); 1x Merit (Print Craft - Copywriting)
. Bernbach Awards 2017: Nominee (Press)
. Best Ads on TV: Best Print Ad of the Week by Liz Taylor (CCO at FCB Chicago)
. Featured on Communication Arts
. Featured in Lürzer's Archive 4/2017 magazine
. Most awarded car ad of 2017
. Featured on AUTO 2023 Special Report by Lürzer’s Archive
. Part of the Poster House Museum (New York) permanent collection.