On to Better

Hyundai boasts the broadest and youngest family of electrified SUVs in the market. And that’s an extraordinary achievement. But extraordinary doesn’t come easy.

For this project, we deep-dived into Hyundai’s rich history and took inspiration in the wise words of its founder, to portray the brand’s relentless quest for better. 

The result was Hyundai’s largest integrated campaign to date, entirely created and produced at the height of the pandemic. 12 months of work (and counting), 7 cars shot and post-produced, 100+ edits. A monster effort, only possible thanks to an extraordinary team, including acclaimed director Sebastian Strasser, academy award-winner cinematographer Linus Sandgren, post wizards at The Mill Berlin/London, and star composer Apparat.